1. Optimize pictures for faster load times.
Large images slow down your web pages which creates a less than optimal user experience. Optimizing images is the process of decreasing their file size, using either a plugin or script, which in turn speeds up the load time of the page. Lossy and lossless compression are two methods commonly used.
Images make up on average 21% of a web page's overall weight. Optimize them!
Large images slow down your web pages which creates a less than optimal user experience. Optimizing images is the process of decreasing their file size, using either a plugin or script, which in turn speeds up the load time of the page. Lossy and lossless compression are two methods commonly used.
Images make up on average 21% of a web page's overall weight. Optimize them!
2. Do internal linking to keep users engaged on the website.
Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!
You can see the anchor text containing the link in this image
3. Label and caption images for search engines and users.
Image captions – the words directly beneath images – may not have a direct impact on SEO, but, unlike file names and alt text, captions are visible on a website page. For this reason, they can add to the user experience. Most people are drawn to image captions to get a feel for the overall content.
File name:
Simply match the image name to what the image is. Be sure to use a SEO-friendly naming convention. File names should be lower case and words should be separated with hyphens.
Alt tags:
Optimizing your ALT tags will ensure search engines are able to read and understand the contents of the visual content on your website more easily.
Caption:
Image captions can be added to give context. Add captions where it would help the reader, or assist in discovery and understanding. If it visually clutters up the page or repeats the same text in the rest of the content, it is best to leave it off.
4. Use meta tags and description to make website searchable.
Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags. Example of meta tags include the <title> and <description> elements.
5. Keep the layout simple and easy to navigate for web spiders.
Make It Legible and Easy to Read on Any Screen.
Survey Results Show Easy Website Navigation Is Most Important. ... A site that is easy to navigate allows users to find the content they're looking for much faster. This means having a clear menu structure and the ability to navigate between pages quickly and efficiently.
6. Minimize popup, web form, queries, and scripts.
7. Never put advertisements above the fold.
The fold matters because what appears at the top of your page matters. Users do scroll, but only if what's above the fold is promising enough. What is visible on the page without requiring any action is what encourages us to scroll.
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